Pleadings/Complaint Essay Example

Pleadings/Complaint Essay Comes the Plaintiff Dale M. Roehnig, a minor, resident of Davidson County, Nashville, Tennessee, sues the Defendant Herman A. Schulman, a resident of Davidson County, Nashville, Tennessee, in a cause of action for damages in the sum of Twenty Five Thousand Dollars ($25,000) and for cause of action would show: 1. That both the Plaintiff and the Defendant were residents of Davidson County, Nashville, Tennessee and lived next door to each other at 2413 Valley Crest Drive Nashville, TN 37201 on June 29, 1993. 2. That the Plaintiff Dale M. Roehnig was 1. 5 years old on date of incident June 29, 1993 when he was attracted to a riding mower, being driven by the Defendant Herman A. Schulman. The Plaintiff approached the mower from the rear of the Defendant and the mower struck his toes causing serious injury. 3. 4. That the act of negligence by the Defendant Herman A. Schulman as stated herein were the direct and proximate cause of the injuries that Plaintiff Dale M. Roehnig sustained and that under the facts herein set out, the Defendant Herman A. Schulman is liable to the Plaintiff for all injuries and damages. WHEREFORE, the Plaintiff Dale M. Roehnig, demands judgment against the Defendant Herman A. Schulman for damages in the sum of Twenty Five Thousand Dollars ($25,000) and further demands a jury to try this cause of action. ROBERT W. MITCHELL (32112) Attorney for the Plaintiff 804 Stahlman Building Nashville, TN 37201 (615) 555-5555 We will write a custom essay sample on Pleadings/Complaint specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pleadings/Complaint specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pleadings/Complaint specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

CHARLES BAXTER

CHARLES BAXTER Charles Baxter Authors often write differently in novels then in short stories. This isn't always the case but most times it is. Charles Baxter writes pretty much the same way in his novel's as he does in his short stories. In all of Baxter's stories, there is always an element of realistic features. There's always something you think could happen to you. Baxter takes real life events but always adds a little twist to plot to intrigue the reader. He is known across America for doing this. His stories are very simple to read and there is never a lot going on but I guess that means that his work are meant for everybody to read. For this essay I plan to compare his novel's and his short stories in different elements. I will explain hoe most of his characters are very similar to each other. I will continue to compare his novels and short stories by comparing the many different plots he uses.Baxter Being Brave

“Im a huge fan of self-publishing” †By Lit. Agent David Fugate

â€Å"Im a huge fan of self-publishing† - By Lit. Agent David Fugate â€Å"I'm a huge fan of self-publishing† - An interview with literary agent David Fugate You know we like to bring you some of publishing's most forward-thinking voices here on the Reedsy blog. This interview is one we've been meaning to do for a while, so you won't be disappointed†¦Ã‚  David Fugate is the founder of  LaunchBooks  Literary Agency. He had worked as a literary agent for 20 years before setting it up, and  now represents renowned authors such as Andy Weir (author of The Martian), Scott Berkun (previously interviewed on this blog), or Chris Guillebeau.  He has successfully represented a wide range of fiction and nonfiction projects to more than 40 different publishers that have generated in excess of $20 Million for their authors.If you’re still unsure of what an agent can do for you and whether they’re compatible with self-publishing; or if you’re just curious about the current publishing landscape, this is a must-read.Hi David. We’re honored to have you on the Reedsy blog today. You have started your own agency  b ecause "you knew exactly what kind of books you wanted to work on". What's been the biggest challenge in "starting from scratch"?Thanks very much for having me. This August will actually make it 10 years since I founded LaunchBooks and so many incredible things have happened in that time that it almost feels like anything before LaunchBooks was another lifetime at this point.There were plenty of challenges in the beginning, though. When I left my previous agency to found LaunchBooks in 2006, I left with nothing. The way that agency was set up, the authors were technically clients of the agency, not my clients. That meant when I left I had no residual income, no clients, and no guarantee that any of my clients would want to come with me to LaunchBooks.I also left with the plan to radically change my focus from what had predominantly been computer and technology titles to a much broader range of trade nonfiction and eventually fiction. That meant some clients who did want to come with me wouldn't be a fit for what I was trying to do at LaunchBooks, which was as tough personally as it was professionally.The goal was to focus only on projects I found personally compelling. My thinking was that with no one looking over my shoulder at quarterly numbers, I'd take on what I loved and let the chips fall where they may. If it worked, great, and we succeeded together. If it failed, then my author and I both failed working on something we really cared about. "The goal was to focus only on projects I found personally compelling." @LaunchBooks Of course, all of that meant I had to really hit the ground running to find new authors and projects to represent. And since publishing money can be slow money, that meant lighting a lot of money on fire that first year while I started developing projects and getting things going. That part was thrilling, but also scary.Luckily for me, things have worked out better than I could've imagined back then and after what will now be ten years of consecutive growth, my only regret in founding LaunchBooks is that I didn't do it sooner. I really love what I do and I've been fortunate to work with some truly incredible authors.When you first approached Andy Weir about the Martian, he told you he didn't need an agent. What did you do to change his mind?I'd like to say that I made some kind of grand, persuasive argument, but it was simple, really. I told Andy it wouldn't cost him anything to let me give it a shot. I don't make any money until my author gets paid and I made it clear that if he was n't blown away by whatever deal I brought to him, he could pass and continue self-publishing the book. It's hard to beat zero risk and free.I also don't think Andy had a real sense of the kind of deal (and publisher) I was talking about, so when Julian Pavia over at Random House was as excited about the book as I thought he'd be, and when I presented the terms to Andy, he was thrilled to take it. Thankfully, I think everyone is happy that he did (even Matt Damon and Ridley Scott).You have been one of the first agents to embrace self-publishing as a valid publishing option for authors. The first ever author you represented, Ingrid Croce, has actually been successfully self-publishing since she got the rights back to her book. Now, for LaunchBooks you consider proposals from authors who are self-published and are looking for print and/or foreign rights deals?I'm a huge fan of self-publishing (in all its myriad forms) and what it has done for both authors and readers. I think it's amaz ing that it's no longer a question of if your work will be published, but how. I also find it tremendously gratifying to know that if what you're doing is good, you absolutely will have an opportunity to find an audience for it. It just feels like a much more hopeful, positive environment in which to be a writer. In fact, I often tell writers that now is the best time, in the entire history of the written word, to be a writer. "Now is the best time, in the entire history of the written word, to be a writer." @LaunchBooks I even self-published my own book, The Unconventional Guide to Book Publishing. Well, I say self-published, but it was actually published by Chris Guillebeau, who I also represent. So he's both my client and my publisher. How fun is that?Many of the authors I work with - including some of my biggest selling authors - either started out self-publishing, or still self-publish certain works as part of their overall strategy. That includes NYT bestselling authors like Andy Weir, Chris Guillebeau, DJ Molles, and many others.That said, I don't typically look for projects to pick up just for print or foreign rights. I'll, of course, consider anything, as every situation is different, but my focus is finding those authors I can pitch to the major publishers and help take their careers to an entirely different level.A question I often get from authors is whether by self-publishing digitally they kill any chance of the book being really really successful in print later (if picked up by a pub lisher). What's your take on it?Oh, I don't think it does at all. A quick check of Publishers Marketplace shows more than 400 deals in their database for books that were initially self-published, and that trend will only get stronger. And of course, some truly major books - The Martian, included! - started out life as self-published books. Publishers Marketplace shows more than 400 deals for books that were initially self-published. When a self-published book does well, it can not only help your chances of getting the book picked up by a major publisher - if that's what you want - it can also put you in line to receive a much bigger deal than you would have otherwise.Where it can be problematic is if you self-publish a book and it doesn't sell well. At that point there's really not much you can do because publishers' responses will essentially be "The market has spoken." When it comes to self-published books, publishers only bet on success, which makes sense when you think about it. "When it comes to self-published books, publishers only bet on success." @LaunchBooks So my advice for anyone who wants to self-publish first is: do it well. And if you're unsure about whether you want to traditionally publish or self-publish my advice is often to try traditional publishing first. If you approach it the right way, you can figure out very quickly if it will work with a traditional publisher. And if not, you can always self-publish and all you've lost is a little time.However, for anyone who wants to self-publish their book first, the key is to make sure you really go for it. Don't just put it out there and hope that readers will somehow discover it. Have a marketing plan and pursue it with more of an entrepreneurial mindset. That can be difficult for some authors, but given the amount of noise out in the market, if you want to really give your work a chance to do well, you have to do what it takes to let readers know it's out there.When I read your fiction "submissions" section, I personally thought "I'd like to read every fiction work this agent repre sents". I wish you had an email list I could subscribe to. That led me to thinking: don't you think there is currently a lost opportunity for agents in building actual reader-facing brands?I'm not sure about that. I tend to think that any time I'd have to spend working to develop a reader facing brand of my own - and we could be talking about quite a bit of time there - would be better spent working on behalf of my authors. After all, it's not about me. It's about the authors I work with.I even find it a little uncomfortable when people want to congratulate me on books I've worked on, whether it's The $100 Startup, The Martian, The Remaining, The Fold, Ghost in the Wires, or any of the books I've been involved with. I'll often respond with something like, "Thanks, but I didn't write a word of it." "Yea," they'll say, laughing a little, "but you helped make it happen." That's true, but it's also true that none of my authors' books are successful simply because I represented them. T hey're successful because the author wrote a book that readers loved and told others about. And that's the result of the months and sometimes years of hard work their authors poured into them.And just thinking about it at a higher level, does anyone outside of Hollywood know who represents Robert Downey, Jr? What about Scarlett Johansson, Chris Pratt, or Matthew McConaughey (all awesome, by the way)? People inside publishing might know who represents George R.R. Martin, Stephen King, or Haruki Murakami, but do any readers? I doubt many would and I also think that's the way it should be.As long as I know that having me involved in the project is a net benefit for my authors then I'm happy. Let the authors have recognition from readers. They're the ones who deserve it. "Let the authors have the recognition from readers. They're the ones who deserve it." @LaunchBooks You can visit the LaunchBooks website here, and follow David on Twitter here.Would you agree that "now is the best time to be a writer"? How do you see the role of the agent changing in the next few years? Let us know your thoughts, or any questions for David, in the comments below!

Indian banking industry Dissertation Example | Topics and Well Written Essays - 4500 words

Indian banking industry - Dissertation Example The intention of this study is the banking industry of India. The introduction of the banking concept is attributed to the medieval Florence in the year 1937. Medici, a powerful and renowned merchant family, introduced networking system in shops through which people can easily deposit and withdraw their money from different cities. It provided the people with the facilitation of easy transfer of money while avoiding carrying large amount of cash while traveling. Initially banks in India were dealing only with the financing activities. The overall history of the Indian banking industry have seen the ears of Presidency banks, to Imperial Bank of India, and lastly to the State Bank of India. During different time periods the banking sector of India has been facing a volatile environment and because of this there have been shift from majority of private ownership to nationalism and now it is moving towards the greater liberalization. The government knows that there is an important role o f private and foreign players in the banking industry as there is huge competition. During the period of evolution the banking industry of India has witnessed immense development in terms of regulations, new and unique products and services offered which facilitate people and attract them towards itself, ownership structure and the technology deployed. Nowadays Indian banks are continuously focusing on the introduction of new services offered in order to meet their customer expectations. The challenges and opportunities being faced by the Indian banks in this regard, consists of rural market, management of risks, customer expectation, transparency, environmental concerns, social and ethical issues, global banking, growth in banking sector, human factor, customer and employee retentions. The biggest challenge is to reach the mass market of India. First of all, the banks have to focus and understand the customer and then have to design products and services according to their needs (K umbhar, 2011). Nowadays, consumer demands mobile banking, internet banking and ATM services because consumer is very well aware of each and everything and their expectations and demands have increased as compare to previous years. For this reason, banking industry in India is going towards differentiation, product innovation and technology innovation. AIMS AND OBJECTIVES OF THE PROJECT: The following are the aims and objectives of the study To analyze the evolution of IT in the Banking industry of India To analyze how IT has influenced the banking industry of India BRIEF OVERVIEW OF THE LITERATURE REVIEW: Banking is one of the oldest professions of the world and has gone through various transitions with the passage of time and developments. One of the key developments in the recent years, that has changed Indian banking sector tremendously, is the evolution of IT sector in banking industry of India, due to which today banking has become an easy to do

National Correct Coding Initiative Edit Essay Example | Topics and Well Written Essays - 750 words

National Correct Coding Initiative Edit - Essay Example The NCCI Coding Policy Manual for the Medicare Services is usually updated annually by the CMS. This Coding Policy Manual should therefore be used as a general reference tool, which explains the rationale for the NCCI edits, by the FIs and the carriers (â€Å"National Correct Coding Initiative Edits†, n.d.). There are two types of NCCI Edits, which include procedure-to-procedure (PTP), and Medically Unlikely Edits (MUE). The PTP edits defines HCPCS/CPT codes which should not be reported together for various reasons, while MUE defines the maximum units of service which a provider would report on the circumstances of the same beneficiary on a single service date for each HCPCS/CPT code The NCCI edits is aimed at preventing inappropriate or improper payments after reporting of incorrect code combination. It contains two tables of edits, one for the outpatient hospital services and another for the physicians/practitioners. The Correct Coding Edits table for Column 1 – Column 2 has been combined into one table with the Mutually Exclusive Edits table and they include the code pairs, which should not be reported together for several reasons, which are explained in the Coding Policy Manual (â€Å"National Correct Coding Initiative Edits†, n.d.). A Correspondence Language Manual has also been made available. It was written and is maintained for the Medical Contractors utilization in answering routine correspondence enquiries on the MUE edits and NCCI procedure-to-procedure. The rationale for the edits are explained in the paragraphs for the general correspondence language (â€Å"The National Correct Coding Initiative in Medicaid | Medicaid.gov.†, n.d .). These guidelines consist of HCPCS or CPT procedure code-pairs, which must not be reported together. It also consists of MUEs, which determine if the procedure codes are submitted in,

Sources Of Competitive Advantage Tourism Essay

Sources Of Competitive Advantage Tourism Essay Abu Dhabi is the capital city and largest out of the seven emirates of the UAE; it constitutes for 85 of the UAEs total land mass. It is home to just over 613,000 people. However, it is the second largest city after Dubai. Over the recent years, Abu Dhabi has evolved into an international conurbation. It is the epicenter of the UAEs political and industrial activities. The city is also home to prime officials, such as the royal Emir Family and the United Arab Emirates central, federal government. Abu Dhabi is considered to be one of the worlds largest producers of oil and a pantheon for regional commerce. Abu Dhabi has been recently putting in tremendous effort to actively diversify it economy through multiple investments in financial services as well as the tourism sector. From the tourism perspective, Abu Dhabi is considered to be one of the worlds most fastest growing tourism destinations. Also, it is deemed to be a city that offers its visitors an opportunity to experience a comb ination of culture-rich tradition, modernity, adventure, and utter relaxation. Alongside that, Abu Dhabi is also a place where people can experience aesthetic beauty both in terms of the natural landscapes and contemporary architectural designs. In addition, the Abu Dhabi International Airport has also been ranked among the best airports in the Middle East region. Given its blissful beaches, luxurious hotels, and all-embracing shopping experience, Abu Dhabi is an ideal destination for tourists and visitors. Destination Mission: Abu Dhabi has set long-term goals with respect to its tourism plans and priorities. Bearing in mind its initial plans of development and sustainability, the tourism sector in Abu Dhabi plans to achieve certain key strategic goals over the next year. According to the Abu Dhabi Tourism Authority (ABTA), they are aiming to collectively building a world class tourism destination (http://www.abudhabitourism.ae, 2012) via developing an extensive range of products that fulfill the needs of their target markets, and by developing some form of awareness with regards to their target market and by creating the necessary level of proficiency in the marketplace. From our standpoint, our mission is to create a marketing plan that will promote Abu Dhabi as an exceptional and globally recognized tourism destination. Abu Dhabis Competitive advantage: As Abu Dhabi continues its growth, it has managed to gain competitive advantage a customer base as well as on a product/service base and that is through enhancing the citys infrastructure to reduce traffic, build a more environment friendly city (Masdar City), and the biggest yet to come, the metro. Abu Dhabi reflects a relaxed yet sophisticated lifestyle. Its a busy city and a very important business hub but yet maintains a quiet life unlike Dubai which is the city that never sleeps. And it is all in line with Abu Dhabis vision. It has become the perfect holiday getaway along with pleasure with business where now a business trip can also mean a good time for the family as well. Sources of competitive advantage: Etihad airways UAEs second national carrier and one of the leading award winning airline, offering the best services for their customers and projecting Abu Dhabis true hospitality. Having top notch services in the aviation industry gives tourist their first best experience in Abu Dhabi as soon as they choose them as a way to get there. Experience: For these seeking a unique thriving experience these are some of the thing to do while in Abu Dhabi: Yas Island: just an hour and a half away from Dubai hosting state of the art hotels, F1 races in Yas Marina Circuit, residential area by the beach, and fun family time in Ferrari World. Get the chance to ride the track in Yas Marina Circuit. Abu Dhabi islands: Saadiyat Island if relaxation and resorts is what you need, and Sir Bani Yas to explore UAEs natural preserve and largest island, as well as Delma Island, holding the Gulfs most important pearl diving centers. Desert balloon expeditions Helicopter tours Cruise tours Sports and Recreation: Sports lovers will have a great share of excitement in Abu Dhabi with some out of many of activities for them to do such as: Golf Water sports and sailing Motor Sports and karting Off-road driving Shooting Fishing Diving Horse riding Tennis; with Mubadalas World tennis championship. Shopping: Shopping lovers and fashionistas will indeed have a great shopping experience in Abu Dhabi and these are some of the places and goods they can shop for: Best buys and bargaining Shopping malls Carpets Art Arabian and local souvenirs (Sougha) Luxury retail Traditional markets and souks Gold jewelry Culture and Heritage: A famous quote is exchanged between people in the middle east and to be specific within the Arabian Gulf region: one who doesnt have a past, doesnt not have a future, and from there we take on the words of our late leaders and visionaries to illustrate how the Emirates and Abu Dhabi to be exact takes its steps in growing and blooming. Hence, Abu Dhabis heritage villages theme park, and archeological sites in Sir Bani Yas illustrate the UAEs rich culture and heritage. Other Amazing Must-See Sites: Masdar City and Masdar institute: a place on almost everyones destinations list to see the completely sustainable building and environment friendly city. The Grand Mosque: one of the largest mosques featuring amazing Islamic architecture. The grand mosque has the capacity to host 41,000 worshippers, 82 domes, over 1000 columns, 24 carat gold gilded chandeliers and the worlds largest hand knotted carpet. Emirates Palace Al Ain Zoo Arabian Wildlife park in Sir Bani Yas island Course Project Focus: In the course project focus we would like to move away from the clichà © of Abu Dhabi being a business hub only and home of embassies and consulates, and go beyond that. Abu Dhabi is indeed much more than that. Its a vacation destination everywhere you look around beginning with Abu Dhabis cornice to Al Ains Oasis city, and not to mention the western region of the Empty Quarter desert in Al Gharbia for the adventure seekers  [1]  . We will construct a marketing plan to change our audience perception of Abu Dhabi and gain more attention and tourism attractiveness and shape tourism in Abu Dhabi, as well as to meet the goal of Abu Dhabis Economic growth vision in 2030. Section 3: SITUATIONAL ANALYSIS Industry Analysis: For the UAE as a whole, the tourism sector had another good year in 2011, although annual growth in foreign tourists slowed slightly to an estimated 11.0%. BMI anticipates a slowdown in the sector over the short term, with growth in arrivals forecast at about8% in 2012 (raised slightly this quarter). Growth in visitors from Europe to Dubai has been weak in recent years. Continuing favorable opportunities exist for the UAE to exploit regional tourism growth, such as from Saudi Arabia. The tourism industry has also become a notable bright spot for the construction sector. The most recent figures for Abu Dhabi for January-July show the emirate welcomed 1.37mn hotel guests, an 11% increase over the corresponding period in 2011. The already burgeoning tourism sector appears to have benefited from the Arab Spring, with tourists attracted away from other locations in the region. Given the ongoing instability, there is potential for the industry to benefit further in this regard. Annual tourist visits is expected to rise from 1.8 million visitors in 2010 to 2.7 million by 2013 and to 7.5 million by 2030. Every aspect of the strategy works towards showcasing Abu Dhabi as an exclusive, high-end tourist destination where visitors can engage in world-class business and relax. SWOT Analysis: TOURISM IN ABU DHABI ENVIRONMENT EVALUATION INTERNAL STRENGTHS Base to a large number of leading corporations in the world Presence of leading luxury hotels Easy access worldwide due to close proximity of Abu Dhabi Intl Airport Well laid out and congestion-free streets Wide array of destinations and events for a family holiday WEAKNESSES Lacks the luster and glamour of neighboring Dubai Development and implementation of projects is slow Does not cater much towards young single adults. EXTERNAL OPPORTUNITIES Rising global position of the region Presence of natural resources (petroleum) Ever expanding globalization THREATS Rise of other oil states like Qatar and Kuwait Disturbances in the region Overview of SWOT Analysis: The SWOT analysis sums up the strengths and weaknesses of the tourism industry of Abu Dhabi. The above table shows us that the tourism industry in Abu Dhabi has the potential to grow and become one of the largest in the region. Being the Capital of the United Arab Emirates has made Abu Dhabi home to most of the head offices of leading global corporations in the region. The large number of luxury hotels makes Abu Dhabi a prime location to host business events and conventions. Abu Dhabi caters to families also by having a variety of cultural destinations as well as those that cater to fun. The Ferrari world in Abu Dhabi, The upcoming Yas Waterpark, The Grand Prix and rock concerts such as Creamfields is an attraction that pulls in lots of fun seeking crowds. Abu Dhabi unlike Dubai lacks certain glamour, with tourism and business not being the prime source of income, the implementation of projects is quite slow. Dubai and other oil states in the MENA region are therefore a competition t o Abu Dhabi that cannot be ignored. Competition: Competition for tourism in Abu Dhabi involves both local and international level competition. At the local level, it faces tough competition mainly from its sibling Dubai the Las Vegas of the middle east. Abu Dhabi has announced new ambitious tourism targets, complemented by a US$30 million marketing budget and huge infrastructure projects, and it is opening up representative offices around the world and attending world travel fairs. The emirates ambitions would appear identical to Dubais but this sibling wants to be different. However the end product differs from Dubai, Abu Dhabi is now throwing impressive figures into the mix in a bid to attract an estimated U$11 billion in tourism projects by 2015. Ultimately Abu Dhabi may develop a superior tourism product to Dubai, buts its path to achieve this will follow Dubais development example, which has shown what you can achieve with a well-coordinated and funded marketing approach. On the other hand, Abu Dhabi faces solid competition from the other metropolitan cities around the world and renown for tourism. Abu Dhabi has still not turned out to be a popular word among the people around the world and this is what Abu Dhabi needs to aim at. With strong marketing strategies and effective implementation along with determination, Abu Dhabi can definitely reach this goal with top rankings in the worlds best destinations. Customer Analysis: The customers in a tourism industry are nothing but the tourists. These tourists visit a county for either of the two purposes Business or Leisure. Abu Dhabi, being a place which was known for standing up during the recession period and still booming in the market at a good rate with a lot of upcoming projects proves to be a good attraction to business entrepreneurs around the world. Abu Dhabi should definitely focus more on attracting customers who visit for business purposes. At the same time, families and other people who need to take a trip for fun could satisfy themselves in Abu Dhabi with the numerous attractions. Abu Dhabi has attractions for all the age groups and if people know more about the attractions and events in Abu Dhabi, theyll definitely not miss out on these. People nowadays are becoming more aware of and interested in tours and Abu Dhabi has very good potential to cater to the interests of all age groups. Abu Dhabi has enough to serve both the types of customers very well and this is what that makes it an effective place for tourism. Section 4: SEGEMENTATION, TARGETING, AND POSITIONING (STP) Market Segmentation: When it comes to tourism planning and strategy formulation, it is of utmost importance to segment the market prior pursuing a course of action or marketing plan. Market segmentation refers to breaking down or classifying the market at hand into submarkets or segments based on certain characteristics or aspects. Such characteristics (demographics and psychographics) may include age, purpose of travel, and opportunities available to them. In our case, promoting Abu Dhabi as the next big tourism destination, the tourism market can be broken down into several segments. The first main segment is families, which consist of parents and children- perhaps also young adults within the household- and even senior members like grandparents. This segment can be further divided into different age groups. For example, this classification can be done as follows: toddlers and children ranging from the age of 5 to 12, teenagers and young adults starting from 13 years of age up to 19, a youth category w hich encompasses the younger generation (i.e. 20 to 29 years old), and lastly the adults or seniors which are mainly above the age of 30. The second main market segment would be the business travelers. As mentioned earlier in the project, Abu Dhabi is a regional hotspot for business opportunities and investments. Thus, it can attract potential businesspeople. As a result, it is important to consider professionals as a segment within that particular market. Lastly, a third possible segment could be individual/pair travelers such as bachelors, singles, newlyweds (honeymooners), couples without children, and finally, retired or senior couples. Target Market Identification: To target a particular segment, a particular destination must prove what is has to offer to be of value to the targeted market. In this case, we believe the predominant target market would be families. There are many reasons why Abu Dhabi would consider promoting itself to families, and conversely, there are many reasons why families might consider Abu Dhabi for their next vacation spot. When firms are marketing a certain product or service, the consumer must understand what the product or service uniquely offers to them compared to that of its competitor and what added value it provides. Similarly, a tourism destination must offer its tourists a unique experience in every regard. It is easy for a family to pick a destination that has amazing parks, state of the art resorts, and large shopping malls, but the question is, what is so different about a beach in Salalah, Oman, a resort in Sharm El Sheikh, Egypt, and a shopping mall in Dubai, with what Abu Dhabi has to offer? What is it e xactly that pushes a family to visit one place over another? The answer is value and experience. The experience and joyful memory is what stays with a person, especially after a trip or vacation. Abu Dhabi is home to many things that a vacationing family would be on the lookout for. There are many activities that one can do both indoors and outdoors. A business man flying to Abu Dhabi to close some deals can worry no more about leaving his family back home. While hes busy during the day his wife can take away the kids to Ferrari World, or if theyre a couple with no kids, the wife can go out shopping or enjoying a relaxing spa day in Saadiyat island resort. Nevertheless, business and pleasure has become a very do-able thing in Abu Dhabi where business partners can take a cruise along the sea, golf, or competing on the tennis course while discussing work. What makes Abu Dhabi different is that the visitors do not have to worry about getting stuck in traffic while getting from one place to another. The activities venues are very spread out all over Abu Dhabi beginning with Yas Island, just an hour and a half away from Dubai, to Al Gharbia the western region of the Empty Quarter desert. Additionally, Abu Dhabi has beautiful natural preserves and natural islands where the family can enjoy kayaking along and enjoy the natural beauty, and archeological specimens that reveals the rich heritage and culture of the UAE. Abu Dhabi is the destination where modernity and heritage meets, and greet its visitors with warm welcoming Arabian hospitality and traditions were inherited along the years and are carried on from one generation to the next, therefore the special treatment is always given away wherever you go about Abu Dhabi. Worry no more about what can your family can do à ¢Ã¢â€š ¬Ã‚ ¦ because theres fun for everyone in Abu Dhabi. Positioning A quote from His Excellency Mubarak Al Muhairi, director general of ADTA regarding Abu Dhabis positioning in the tourism industry says the following: Abu Dhabi is seeking to attract discerning tourists who will be attracted by a diversified product base of beach, nature, culture, sports, adventure and business tourism. Our mandate is to position Abu Dhabi as an international city of wealth and culture, while maintaining a balanced approach between development and environmental preservation and sustainability. In our five-year strategic plan, 2008-2012, we have prioritized wider international marketing of this destination and we envisage that by the end of this year we will have ADTA representative offices in Australia, Italy and China joining our existing overseas office network which serves our primary markets of the UK, Germany and France.  [2]  Thus, Abu Dhabi seeks growth in the tourism industry and position itself within the market using product characteristics and customer benefits as a positioning strategy. Section 5: MARKETING MIX MARKETING STRATEGY Marketing Mix: The proposed marketing mix for the betterment of the tourism industry of Abu Dhabi consists of four main elements: Product formulation, Pricing, Promotion and Place. Product Formulation: Product in the tourism industry is any benefits or quality of experience that meets the needs and wants of the customer. Abu Dhabi needs to ensure that the tourism experience that it provides its guests meets their needs. This can be done by ensuring top performance in four aspects of its product. Designed Characteristics: The tourism in Abu Dhabi can be given a boost by attracting more customers, this can be done by clubbing together different aspects of its tourism like cultural sites, hotels, leisure activities into single deals and promotions. Service Component: All tourism staff should undergo special training for interaction with customers. There should be a uniform form of administration for all tourism organizations within the emirate. When customers notice the same uniforms and procedures within different tourist spots within the country, it instills a form of familiarity within them. Branding/Ambience: Abu Dhabi should create a brand for itself as a top end tourist destination. The brand should consist of a catch phrase as well as a logo. The catch phrase should project in the mind of the traveler an image of the destination and a feel of the people and culture. The logo can include prominent structures of the emirate (eg. Sheikh Zayed Mosque, Leaning Tower of Abu Dhabi). Having a brand and its consequent promotion around the world will give a boost to the tourism industry in the emirate. Price: Pricing is a very important marketing strategy as it helps control the sales volume. Abu Dhabi has over 125 hotels, where many of these are five star hotels. The published prices of these hotels tend to be very high and do not attract a lot of customers. The tourism industry could create deals that club together hotels and different leisure activities and charge a promotional price. This way, the customer perceives more value for the cost they are paying. Abu Dhabi could also create seasonal pricing strategies that can cater a specific tourism season. Promotion: Promotion is perhaps the most visible of the four marketing mixes and perhaps what Abu Dhabi lacks the most. As a tourist destination, Abu Dhabi needs to send a global message that they are now ready to enter the tourism market. This can be done through hosting tourism exhibitions and signing contracts with international hotel groups and airlines for promotional prices. Publishing magazines and brochures as well as a more interactive advertising in travel websites can help make the consumers more aware of Abu Dhabi as a tourist destination. Place: In tourism, place does not refer to the destination alone, rather all points of sale for the destination. This includes travel agents, online booking as well as convenience of access. Abu Dhabi should start a tourism office in major cities around the world offering deals at promotional prices. Etihad Airways already connects Abu Dhabi to different parts of the world, ensuring ease of access to the city. Marketing Strategy: A well-developed efficient marketing strategy for the targeted segments is very trivial for growth of the product. This can be achieved by the following means: Sector Regulation: Work with industry sector stakeholders to enhance overall tourism sector standards. Develop and implement sector licensing and classification. Visitor Experience: Improved and consistent visitor experiences founded on unique culture character. Visitor services program Advocacy with other departments and agencies to meet the travelers needs. Accessibility: Significantly improved access to and within Abu Dhabi. Stakeholder Collaboration: Champion the development of the tourism industry with stakeholders. Tourism Product Development: Foster leisure and business tourism attractions and events. Promote Abu Dhabi: Promotion of Abu Dhabi as an international destination. Produce a steady stream of innovative event and concepts which are aligned to, and reinforce brand Abu Dhabi. Job Creation: Increase in skilled tourism employment and generate greater levels of Emirati participation. Organization Excellence: Increase the organizations effectiveness by operating with a streamlined structure, well-defined and documented processes and using the latest available technology tools. Workforce Development: Increase the organizations effectiveness and efficiencies by recruiting and retaining skilled employees and empowering them to the highest levels of professionalism with a customer focus attitude. Sustainable Tourism: Promote development of a sustainable tourism sector adding value to the local community.

Chick Lit Genre Analysis

A protagonist in a chick lit book is typically a self-critical female with unreasonably high expectations. In â€Å"24-Karat Kids†, a novel by Dr. Judy Goldstein and Sebastian Stuart, Shelley is hired as a pediatrician at a ritzy Upper East Side office. She quickly realizes that she doesn’t look like the other women that work, or visit the office everyday. She’s very critical of her own appearance, â€Å"Staring back at me was a plain, tubby young woman with an absurdly garish scarf around her neck† (Goldstein 12). Shelly isn’t built like the other females and wasn’t raised wealthy. She is unreasonable to expect herself to look exactly like the others and fit in instantly. She critiques her body in every mirror she passes and quickly adopts a strict diet: â€Å"I’d been on the only diet that worked for me: starvation† (Goldstein 30). In order to fit her unreasonably high expectation of achieving the â€Å"perfect† body, she goes to extreme lengths. Shelley has been in a serious relationship for over two years with a man named Arthur. He has a secure job, is kind and compassionate and has recently proposed. The two begin apartment hunting and stumble upon a nice unit in Brooklyn. Shelly used to love Brooklyn before she started her new job. When Arthur pressures her to share her opinion on the apartment she wonders, â€Å"Why did my mind keep racing back to the Upper East Side, to Dr. Marge and Amanda Walker and Christina Allen, to a world filled with wealth, excitement and glamour† (Goldstein 53). Her current lifestyle just isn’t good enough for her anymore. She wants the luxury her clients and coworkers experience. Although she has a fiance many dream of having and the chance to move in to a comfortable apartment, she can’t settle for anything less than the best. Chick lit books are typically written in first person to allow the protagonist to analyze and share her opinions on all matters. Shelley and her fiance Arthur go apartment hunting a week after Arthur’s proposal. They have never lived together before and Shelley is hesitant to oblige. Arthur is pressuring her to sign a lease and she thinks, â€Å"In many ways I was just beginning my life and the idea of giving up my independence seemed, I don’t know, rushed. Couldn’t it wait until we were married† (Goldstein 30). Since the book is written in first person, Shelley is able to let the reader in on exactly what is going through her head. She doesn’t really want to move in, but can’t tell Arthur that. If she wasn’t able to share her though process with the reader then people would think Shelley was actually okay with this relationship milestone. Later in the week Shelley meets her new boss. She has an image in her head of what she expects the woman will look like but over analyzes her when they meet for the first time anyways: â€Å"she looked as if she should have been out shopping on Madison Avenue. Somewhere in her fifties, she had frosted blonde hair and expert, subtle makeup, and was wearing high heels and a belted magenta jumpsuit that accentuate her tiny waist. Definitely the most glamorous doctor I had ever seen† (Goldstein 14). Shelley describes what people are wearing in excessive detail all the time. She often make a judgment about their personality based on their outward appearance and always shares these with the reader. Her thorough analysis of the other characters allows readers to gain a better understanding of how everyone in the novel interacts.